What if expertise had an API?

Grok is a desktop companion for learning, sharing know-how, and producing outcomes.

Grok expertise from the best minds in business

  • Elon Musk
    Tesla, Founder and CEO

    Interview Engineers Like They Do At SpaceX

  • Bozoma Saint John
    CMO, Netflix

    Spark Diversity Conversations With ONE Question

  • Arianna Huffington
    Huffington Post, Founder

    Start 2022 With Purpose, Finish It Like A Leader

  • Marc Gauthier
    Head of Engineering, Back Market

    The ONLY Formula For Manager READMEs

  • Lisa Su
    AMD, CEO

    The Formula for Making Fear Your Greatest Asset

  • Gary Vaynerchuk
    VaynerMedia, CEO

    Ambition Needs Action! How To Just START

  • Satya Nadella
    Microsoft, CEO

    Make Empathy A Focal Point And Win Big

  • Steve Jobs
    Apple, Co-founder/CEO

    Run A Presentation People Talk About For Years

  • Karen Shih
    Calendly, Product Management Lead

    Run Meetings Like A Peacekeeper, Not A Pushover

  • Julie Zhuo
    Facebook, Former VP of Design

    Learn To LEAD people, Not Just Manage Them

  • Patty McCord
    Netflix, Chief Talent Officer

    Create Your Own Version Of "Patty’s Parting Questions"

A desktop companion

Turning ideas and conversations into results

grok is

mission control for meaningful work


Each grok is desgined to achieve a specific objective. Groks are you knowledge building blocks.

Accessible everywhere

Grok is a desktop app, so it's always available for any idea or conversation that strikes.

Super fast

Create a plan for any idea or conversation in real time, as it's happening.

Level up your skills

Have a tricky challenge? Access thousands of expert playbooks, and learn new strateigies without interupting your work flow.

Context aware

Connect all the documents, conversations, and background info needed to achieve your objective.


Interact with your team in each grok, so you can stay focused on the objective and hit your goals.

Why grok?

Because expertise thrives in decentralized organizations


Reduce burnout

Grok helps reduce information overload and communication burnout.

Each Grok provides a consistent structure that transforms directionless conversations and documents into clear outcomes.


Built for how you work

Grok is designed to optimize deep work and asyncronous collaboration with the goal of eliminating circular conversations and wasteful meetings.

Each grok will enhance focus on your team's objective, plain and simple.


Cultivate and share expertise

Grok provides new ideas and expertise and captures your unique mastery.

It's a scalable system that transfers expert knowlege and know-how to anyone who needs it.

To "grok" is to understand something so thoroughly and intuitively that you merge with the subject matter. It needs no further explanation; you simply get it.

Robert A. Heinlein

Stranger in a Strange Land



  • When Lisa Su took over at AMD, she performed one of the most miraculous turnarounds in tech, reimagining the company's go-to-market strategy and sending their value skyrocketing.


    Lisa Su


  • Karen Shih is an expert at facilitating meetings. In her role leading a team of Technical Project Managers at Calendly, productive cross-functional communication is critical.


    Karen Shih

    Project Management Lead Calendly

  • A late night collapse and broken cheekbone in 2007 changed Arianna Huffington's entire work philosophy when she realized burnout doesn't have to be inevitable.


    Ariana Huffington

    Founder, CEO Huffington Post

  • “I’m an entrepreneur immigrant from the former Soviet Union. I grew up a hustler kid in Jersey. I’m all those cliche things: cursing, competitive, feisty, hungry, ambitious.”


    Gary Vaynerchuk

    CEO, VaynerMedia VaynerX

  • When Satya Nadella took over at Microsoft, his focus on emotional intelligence gave Microsoft a second life. EQ has become something of a superpower.


    Satya Nadella

    CEO Microsoft

  • In several interviews since, Bezos has called banning PowerPoint decks the smartest thing Amazon ever did. Why not have everyone complete the reading prior to meeting?


    Jeff Bezos

    CEO, Founder Amazon

  • An American science fiction author most notable for "Stranger in a Strange Land" and "Starship Troopers." The "grok" concept was introduced in the former.

    About Robert Heinlein

    Robert A. Heinlein

    Author, Stranger in a Strange Land

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