About

Robert Anson Heinlein was an American science fiction author. His most notable books are "Stranger in a Strange Land" and "Starship Troopers."

He coined "grok" /ˈɡrɒk/ for his 1961 science fiction novel, "Stranger in a Strange Land." The Oxford English Dictionary may oversimplify the meaning of the word, defining it as: "to understand intuitively or by empathy, to establish rapport with"

Heinlein saw the word as having more nuance though. "Stranger's" theme, as complex as it is, is probably closer to the true definition of "grok."

The word and concept have evolved and become part of communities in computer science, journalism, and counterculture, to name a few.

Here at grok, the word is still evolving, but it will always revolve around understanding through experience, and empowering someone with concepts that make success attainable. We help aspiring leaders grok processes it took others years to figure out.